Nigerian music icon Olamide Gbenga Adedeji, known globally as Olamide or Baddo, has been named a 2025 Billboard Global Power Player, a testament to his transformative influence on the music industry. Announced in May 2025, this recognition celebrates Olamide’s leadership as the founder and CEO of YBNL Nation, a trailblazing label that has elevated Afrobeats to new heights on the global stage.

A Legacy of Innovation
Olamide’s inclusion in Billboard’s prestigious list underscores his role in shaping the sound and reach of Afrobeats. Through YBNL Nation, he has nurtured talents like Asake, Fireboy DML, Adekunle Gold, and Young Jonn, turning the label into a powerhouse for African music. In 2024, YBNL’s impact was undeniable: Asake’s Lungu Boy became Nigeria’s top-selling album, certified by TurnTable Charts, while Fireboy DML’s adedamola earned widespread acclaim. Olamide’s own 2024 release, Ikigai / 生き甲斐, Vol. 1, showcased his versatility, blending Yoruba lyricism with global sounds alongside artists like CKay and Asake.
At the inaugural Billboard Global Power Players Awards in London on June 4, 2025, Olamide presented the Clive Davis Visionary Award to EMPIRE CEO Ghazi Shami, a moment celebrated widely on X. Fans praised his eloquence and presence, with posts noting his commanding role at the Shoreditch House event.

Driving Afrobeats Forward
Olamide’s journey from Lagos’ Bariga to global recognition reflects his innovative spirit. His “street hop” style fusing Yoruba culture with hip-hop and pop has redefined Nigerian music. Beyond his artistry, his mentorship through YBNL has empowered artists to achieve international success, with strategic partnerships like the 2020 EMPIRE deal amplifying their reach. Olamide’s feature on Asake’s “Amapiano” earned a 2024 Grammy nomination, further cementing his influence.

A Global Vision
Billboard’s recognition highlights Olamide’s ability to balance cultural authenticity with global appeal. “We’ve worked to make Afrobeats a universal language while staying rooted in our identity,” he shared in a statement. As YBNL continues to break barriers, Olamide’s legacy as a visionary leader grows stronger, inspiring artists and fans worldwide.